This Privacy Policy explains how Mercy’s Edge Official (“Mercy’s Edge”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, purchase merchandise, join our mailing list, contact us, interact with our content or otherwise use our services.
By using this website, you acknowledge the practices described in this Privacy Policy.
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Section 1 – Information We Collect
We may collect personal information that you provide directly to us, including:
- your name;
- email address;
- telephone number;
- billing and shipping address;
- merchandise order details;
- transaction and purchase information;
- correspondence you send to us;
- mailing-list preferences;
- information submitted through contact forms;
- information relating to competitions, promotions or fan submissions; and
- other information you voluntarily provide.
When you use our website, certain technical information may also be collected automatically, including:
- IP address;
- browser type;
- device type;
- operating system;
- pages viewed;
- referring website;
- approximate location derived from technical information;
- website interaction and usage data; and
- cookie or similar technology identifiers.
Payment information may be processed by third-party payment providers. We do not necessarily receive or store your complete payment card information.
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Section 2 – How We Use Your Information
We may use personal information to:
- process and fulfil merchandise orders;
- arrange shipping and delivery;
- process returns, refunds and exchanges;
- communicate with you about an order;
- respond to enquiries and messages;
- provide information about Mercy’s Edge;
- send marketing communications where you have agreed to receive them;
- announce music releases, shows, tours and merchandise drops;
- operate competitions or promotions;
- improve our website and fan experience;
- analyse website traffic and performance;
- maintain website security;
- detect or prevent fraud or misuse;
- comply with legal and regulatory obligations; and
- protect our legal rights.
We will only use personal information for purposes reasonably connected with why it was collected, or for another purpose where permitted or required by law.
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Section 3 – Mailing List and Marketing
If you choose to join the Mercy’s Edge mailing list, we may send you updates relating to matters such as:
- new music;
- upcoming shows and tours;
- ticket announcements;
- merchandise;
- limited releases;
- music videos;
- band news; and
- other Mercy’s Edge updates.
You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our marketing emails or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending transactional messages that are necessary to manage an order or respond to an enquiry.
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Section 4 – Consent and Your Choices
Where consent is required, we will seek it before using your information for the relevant purpose.
Providing information required to complete a merchandise order allows us to use that information for purposes reasonably necessary to process the transaction, fulfil the order and provide associated customer service.
Where information is requested for a separate purpose, such as marketing, we may ask you to actively opt in.
You may withdraw consent where applicable by contacting:
[INSERT MERCY’S EDGE PRIVACY EMAIL]
Withdrawal of consent does not affect processing that occurred lawfully before consent was withdrawn.
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Section 5 – Orders and Payments
When you make a purchase, information necessary to complete the transaction may be shared with organisations involved in processing and fulfilling your order.
These may include:
- payment processors;
- ecommerce platforms;
- banks and payment networks;
- shipping and courier providers;
- merchandise manufacturers;
- fulfilment centres; and
- customer-service providers.
Third-party payment providers may collect payment details directly from you and process those details according to their own privacy policies and security practices.
Mercy’s Edge does not guarantee that we receive or retain your complete credit or debit card number.
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Section 6 – Shows and Ticketing
Mercy’s Edge may provide links to venues, promoters or third-party ticketing platforms.
If you purchase tickets from another provider, your information is generally collected and processed by that provider under its own privacy policy.
Depending on the arrangement for a particular show, Mercy’s Edge may receive limited information from venues, promoters or ticketing providers for legitimate purposes such as event administration, guest lists or communications.
We encourage you to review the privacy policy of the relevant ticket provider before providing personal information.
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Section 7 – Sharing Your Information
We do not sell your personal information as a standalone product.
We may disclose personal information where reasonably necessary to organisations that help us operate Mercy’s Edge and this website, including:
- website and ecommerce providers;
- cloud-hosting providers;
- payment processors;
- merchandise and fulfilment partners;
- postal and courier companies;
- ticketing providers;
- email and mailing-list platforms;
- analytics providers;
- technology and security providers;
- professional advisers such as accountants or lawyers; and
- contractors providing services to Mercy’s Edge.
We may also disclose information where:
- required or authorised by law;
- necessary to respond to lawful government or regulatory requests;
- necessary to investigate suspected fraud or unlawful activity;
- necessary to protect Mercy’s Edge, our users or others; or
- connected with a sale, restructure, merger or transfer of the business or its assets.
Service providers are permitted to process information only in connection with the services they provide, subject to their contractual and legal obligations.
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Section 8 – International Data Processing
Some of the services we use may operate servers or facilities outside the country in which you live.
As a result, personal information may be processed or stored in another country.
Where required by applicable privacy law, we take reasonable steps in relation to overseas handling of personal information.
The privacy and data-protection laws of another country may differ from those that apply where you live.
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Section 9 – Third-Party Websites and Services
Our website may contain links to third-party services, including:
- Spotify;
- Apple Music;
- YouTube;
- social media platforms;
- ticketing services;
- venues;
- promoters;
- merchandise partners; and
- other external websites.
When you leave our website, the privacy practices of those third parties apply.
Mercy’s Edge does not control and is not responsible for the privacy practices, security or content of independent third-party websites.
We recommend reviewing their privacy policies before providing personal information.
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Section 10 – Cookies and Similar Technologies
Our website may use cookies, pixels, local storage and similar technologies.
These technologies may be used to:
- keep the website functioning;
- remember preferences;
- maintain shopping-cart information;
- understand website usage;
- measure website performance;
- improve functionality;
- provide analytics; and
- support marketing where permitted.
Cookies used on the website may include the following broad categories:
### Essential Cookies
These are required for core website functionality, such as shopping carts, checkout, security or session management.
### Analytics Cookies
These help us understand how visitors use the website, such as which pages are viewed and how users navigate the site.
### Preference Cookies
These may remember selections or preferences between visits.
### Marketing Cookies
Where used and permitted, these may help measure campaigns or provide more relevant advertising.
The exact cookies used may change depending on the technology and service providers used by the website.
You may be able to manage cookies through your browser settings or through a cookie-preference tool where one is provided on the website.
Disabling certain cookies may affect website functionality.
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Section 11 – Analytics
We may use analytics services to understand how people interact with the Mercy’s Edge website.
These services may process information such as:
- device and browser information;
- IP address;
- pages visited;
- time spent on pages;
- referring sources; and
- interactions with website features.
Analytics information is used to understand website performance and improve the experience we provide.
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Section 12 – Security
We take reasonable technical and organisational measures designed to protect personal information against:
- loss;
- misuse;
- interference;
- unauthorised access;
- modification; and
- unauthorised disclosure.
Our service providers may also use technical security measures appropriate to the services they provide.
However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.
You are responsible for taking reasonable precautions when using the internet and protecting any account credentials associated with third-party services.
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Section 13 – Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.
Retention periods may vary depending on the type of information involved.
For example, certain transaction records may need to be retained for accounting, taxation, fraud-prevention or legal purposes.
When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and permitted by law.
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Section 14 – Access and Correction
Depending on applicable privacy law, you may have rights relating to the personal information we hold about you.
These may include requesting:
- access to personal information;
- correction of inaccurate information;
- updating of incomplete information; or
- deletion of information where applicable.
To make a privacy request, contact:
[INSERT MERCY’S EDGE PRIVACY EMAIL]
We may need to verify your identity before processing certain requests.
There may be circumstances in which the law permits or requires us to refuse a request. Where required, we will explain the reason.
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Section 15 – Children and Young People
Our website is intended for a general audience.
We do not knowingly seek to collect unnecessary personal information from children.
If you are under the age required to independently provide consent in your jurisdiction, you should use the website or provide personal information only with the involvement of a parent or legal guardian where required.
If you believe a child has provided personal information to us inappropriately, please contact us.
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Section 16 – Social Media and Fan Submissions
If you interact with Mercy’s Edge through social media, information may also be processed by the relevant social media platform under its own privacy policy.
If you voluntarily submit photographs, videos, artwork, messages or other fan content to us, we may process the information associated with that submission for the purpose for which you provided it.
Where you submit material for potential reposting, promotion or publication, please avoid including personal information that you do not want to be made public.
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Section 17 – Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to the website;
- new technologies or service providers;
- changes to our business;
- changes to applicable law; or
- changes to how we handle personal information.
The updated version will be published on this page with a revised Last Updated date.
We encourage you to review this Privacy Policy periodically.
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Section 18 – Australian Privacy
Where the Privacy Act 1988 (Cth) and Australian Privacy Principles apply to Mercy’s Edge, we will handle personal information in accordance with those requirements.
This includes taking reasonable steps in relation to the collection, use, disclosure, security, access and correction of personal information.
If you have a concern about how your personal information has been handled, please contact us first so that we can investigate the matter.
Nothing in this Privacy Policy limits any privacy rights available to you under applicable law.
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Section 19 – Privacy Complaints
If you believe we have handled your personal information incorrectly, please contact us with details of your concern.
We will take reasonable steps to review and respond to privacy complaints.
Depending on your location and applicable law, you may also have the right to lodge a complaint with the relevant privacy or data-protection regulator.
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Section 20 – Contact Information
For questions about this Privacy Policy or to request access to, correction of or other action concerning your personal information, contact:
Mercy’s Edge Official Privacy Contact: [INSERT NAME OR “Privacy Officer”] Email: [INSERT MERCY’S EDGE PRIVACY EMAIL] Business Address: [INSERT BUSINESS OR POSTAL ADDRESS, IF YOU WANT THIS PUBLISHED]